I grew up in the cutest, most perfect town in the world: Pella, Iowa.

Google it. You’ll want to visit too, I promise.

The annual Tulip Time festival brings in 150,000+ people and generates $5 million for local businesses in town. …


I’m always excited for what’s next and anything related to the future. When my alarm goes off at 5 a.m. on weekdays, I eagerly hop out of bed to make some coffee and journal about who I want to be, where I want to go, and things I want to…


My mom is constantly sharing Instagram posts with me from different brands in my city with things like “we should try this!” or “want this for your birthday?”

We have similar taste so if my mom thinks something is cool, I probably will too.

When people we trust share experiences…


On Small Business Saturday, I watched my old coworkers, my best friends, and favorite local business owners posting the local brands they were supporting. …


When I first discovered oat milk, it was like the world opened up to me.

And then when I had oat milk with espresso… warmed up… my life changed. Ok, I’m obviously being dramatic, but I was 100% hooked. I talked about it a few times on my Instagram Stories…

Emily Steele

Entrepreneur, CEO, local business enthusiast. I write about topics that impact local businesses, leaders, and communities.

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