How Local Brands Should Use Instagram

On Small Business Saturday, I watched my old coworkers, my best friends, and favorite local business owners posting the local brands they were supporting. I saw their Instagram Guides popping up in Stories, I witnessed business owners going Live to talk about the local brands their followers could also shop in their district, and I held my finger on dozens of Stories where people listed out local brands on their very own shopping wish list.

Users are getting savvy with the Gram and are ready to elevate the experiences they love to their 100 to 5,000 local followers.