Would you rather have?
Feb 22, 2022
A billboard has no real relationship with the humans driving by it. It gets you 200,000 impressions every month. It costs $2,000.
A group of 20 local influencers have meaningful relationships with their collective 60,00 followers. They get you 20,000 impressions when they all post. It costs $2,000.
Which one do you choose?
The 20,000 has way less appeal on paper, but those 20,000 impressions came from humans who have a real connection to the content creator. So do those impressions have more value because of the existing relationship?
